Home Gallery Print (Slideshow) Diet Coke Retweets of Love Diet Coke Amplifies Fans' Tweets on Billboards in Times Square Droga5 Will Also Transform Tweets Into Print Ads, Murals, Framed Artwork and Jewelry By Alexandra Jardine. Published on Sep 03, 2015 Editor's Pick Diet Coke will surprise fans of the soft drink by recreating their tweets in unexpected places this Fall -- starting off in Manhattan's Times Square. The "ReTweets of Love" campaign, by Droga5 New York, kicks off this week with three tweets from Diet Coke fans in Texas, Oregon and Virginia recreated in artwork and displayed on a large billboard in the square. Throughout October, the ongoing campaign will see fans' tweets transformed into designs by artists including Erik Marinovich, Marta Cerdà Alimbau and Jeff Rogers and appearing in a number of different places: in magazines, murals, as framed artworks and even on custom jewelry. All of this is, of course, hoped to encourage fans to tweet their love for the brand, by giving them back more than just a simple retweet. While Diet Coke is clearly not the first brand to transform social media into physical products or advertising (we've seen tweets turned into chocolate, Vines and of course, ads by brands such as Old Spice) the brand's marketing power is bound to ensure this campaign gets seen -- and hopefully retweeted. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateSep 03, 2015Agency:Droga5 New YorkClient:Diet CokeCreative Chairman:David DrogaChief Creative Officer:Ted RoyerGroup Creative Director:Justin RubenSenior Art Director:Emmie NostitzSenior Copywriter:Erica PresslyJunior Art Director:Paige WhitakerJunior Copywriter:Tori NygrenChief Creation Officer:Sally-Ann DaleHead of Art Production:Cliff LewisJunior Associate Broadcast Producer:Gabija BlakeSenior Art Producer:Hilary FrileckExecutive Print Production Producer:Jeannie O'TooleSocial Producer:Jem MichaelGlobal Chief Strategy Officer:Jonny BauerHead of Strategy:Chet GullandStrategy Director:Katy AlonzoSenior Strategist:Zack CohnSenior Social Strategist:Kat PopielSocial Manager:Maureen O'BrienGroup Account Director:Tamera GeddesAccount Director:Megan GokeyAccount Manager:Molly WheelerAccount Manager:Becky CharapSenior Project Manager:Amy BlitzerSenior Manager, Integrated Marketing Content:Kate SantoreManager, Communications:Abby PeckSenior Manager, Connections:Robin TriplettPhotographer:Paul McGeiverAssociate Photographer:Robert OhmanIllustrator/Artist:Erik MarinovichIllustrator/Artist:Jeff RogersIllustrator/Artist:Marta Cerda AlimbauIllustrator/Artist:Like Minded StudioIllustrator/Artist:Sarah ColemanIllustrator/Artist:Ben JohnstonIllustrator/Artist:Luke LucasIllustrator/Artist:Gemma O'BrienSee more credits Tagsbeverages CategoryOOHPosterSocial Media Industrybeverages Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Diet Coke: It's Mine CAA Marketing Diet Coke: Millions of One-of-a-Kind Bottles Gefen Team Diet Coke: Taylor Swift Kittens Droga5 New York
