Diet Coke Amplifies Fans' Tweets on Billboards in Times Square
Droga5 Will Also Transform Tweets Into Print Ads, Murals, Framed Artwork and Jewelry
By Alexandra Jardine. Published on Sep 03, 2015
Editor's Pick
Diet Coke will surprise fans of the soft drink by recreating their tweets in unexpected places this Fall -- starting off in Manhattan's Times Square.
The "ReTweets of Love" campaign, by Droga5 New York, kicks off this week with three tweets from Diet Coke fans in Texas, Oregon and Virginia recreated in artwork and displayed on a large billboard in the square. Throughout October, the ongoing campaign will see fans' tweets transformed into designs by artists including Erik Marinovich, Marta Cerdà Alimbau and Jeff Rogers and appearing in a number of different places: in magazines, murals, as framed artworks and even on custom jewelry. All of this is, of course, hoped to encourage fans to tweet their love for the brand, by giving them back more than just a simple retweet.
While Diet Coke is clearly not the first brand to transform social media into physical products or advertising (we've seen tweets turned into chocolate, Vines and of course, ads by brands such as Old Spice) the brand's marketing power is bound to ensure this campaign gets seen -- and hopefully retweeted.
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About
Credits
- Date
- Sep 03, 2015
- Agency:
- Droga5 New York
- Client:
- Diet Coke
- Creative Chairman:
- David Droga
- Chief Creative Officer:
- Ted Royer
- Group Creative Director:
- Justin Ruben
- Senior Art Director:
- Emmie Nostitz
- Senior Copywriter:
- Erica Pressly
- Junior Art Director:
- Paige Whitaker
- Junior Copywriter:
- Tori Nygren
- Chief Creation Officer:
- Sally-Ann Dale
- Head of Art Production:
- Cliff Lewis
- Junior Associate Broadcast Producer:
- Gabija Blake
- Senior Art Producer:
- Hilary Frileck
- Executive Print Production Producer:
- Jeannie O'Toole
- Social Producer:
- Jem Michael
- Global Chief Strategy Officer:
- Jonny Bauer
- Head of Strategy:
- Chet Gulland
- Strategy Director:
- Katy Alonzo
- Senior Strategist:
- Zack Cohn
- Senior Social Strategist:
- Kat Popiel
- Social Manager:
- Maureen O'Brien
- Group Account Director:
- Tamera Geddes
- Account Director:
- Megan Gokey
- Account Manager:
- Molly Wheeler
- Account Manager:
- Becky Charap
- Senior Project Manager:
- Amy Blitzer
- Senior Manager, Integrated Marketing Content:
- Kate Santore
- Manager, Communications:
- Abby Peck
- Senior Manager, Connections:
- Robin Triplett
- Photographer:
- Paul McGeiver
- Associate Photographer:
- Robert Ohman
- Illustrator/Artist:
- Erik Marinovich
- Illustrator/Artist:
- Jeff Rogers
- Illustrator/Artist:
- Marta Cerda Alimbau
- Illustrator/Artist:
- Like Minded Studio
- Illustrator/Artist:
- Sarah Coleman
- Illustrator/Artist:
- Ben Johnston
- Illustrator/Artist:
- Luke Lucas
- Illustrator/Artist:
- Gemma O'Brien
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