Creativity

Diet Coke: Special Edition Marc Jacobs Cans

Three decades celebrated.

Published on Feb 14, 2013

Editor's Pick

Diet Coke, which announced that Marc Jacobs would be one of its newest "hunks" and a creative director for the brand recently, unveils the designer's can collection, called "So Fashion." The cans are inspired by the last three decades in fashion -- the '80s are celebrated with a design inspired by Broadway, Radio City Music Hall and women's lib, while the '90s show a model in a top hat, heels and a bustier. The 2000s, or "Noughties," are celebrated with a sporty look reminiscent of the Marc Jacobs Spring 2013 runway attire.

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About

Credits

Date
Feb 14, 2013
Client:
Diet Coke

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