Creativity

Diet Coke Launches Special Edition Taylor Swift Can

Turner Duckworth-Designed Can Features the Singer's Signature

Published on Sep 19, 2013

Editor's Pick

23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including this television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it -- "If you're lucky enough to be different, don't ever change." The can is also taller and slimmer than regular soda cans -- part of the brand's "Sleek" can line -- and was designed by design company Turner Duckworth. The can will arrive on shelves in October.

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About

Credits

Date
Sep 19, 2013
Agency:
Turner Duckworth
Client:
Diet Coke

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