Diet Coke Launches Special Edition Taylor Swift Can

Turner Duckworth-Designed Can Features the Singer's Signature

Published on

Editor's Pick

23-year-old superstar Taylor Swift recently signed a deal with Diet Coke for a series of branding initiative, including this television spot. Now, the brand launches a limited-edition Diet Coke can featuring the signature of Ms. Swift, with a handwritten quote adorning it -- "If you're lucky enough to be different, don't ever change." The can is also taller and slimmer than regular soda cans -- part of the brand's "Sleek" can line -- and was designed by design company Turner Duckworth. The can will arrive on shelves in October.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 19, 2013
Turner Duckworth
Diet Coke
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age