Creativity

Diet Coke: The Hunk is Back Teaser

Who could it be?

Published on Jan 24, 2013

Editor's Pick

Diet Coke turned 30 last year, and is celebrating in the best way ever--by introducing a new hunk. It's been about five years since we last saw spokesbeef for the soda, and 20 years since original hotman Lucky Vanous hit the scene. Today, BETC London, which won the business in 2012, is set to unveil a new Diet Coke man at the familiar "break time" of 11:30 AM on Jan. 28, on its Facebook page.

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About

Credits

Date
Jan 24, 2013
Agency:
BETC London
Client:
Diet Coke

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