Diet Pepsi: 0 Calories, 0 Carbs

As a visual solution to communicating a 0 calories/0 carbs message, this is pretty damn cute and inventive.

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As a visual solution to communicating a 0 calories/0 carbs message, this is pretty damn cute and inventive.
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About

Credits
Date
Apr 27, 2005
Client:
Diet Pepsi
Executive Creative Director:
Don Schneider
Art Director/Copywriter:
Frank Anselmo
Art Director/Copywriter:
Jayson Atienza
Art Director/Copywriter:
Chris Maiorino
Agency:
BBDO New York
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