Creativity

Dignity Health's Latest 'Found Footage' Ad Is Super Cute

Latest Ad Features an Inconsolable Baby in a Crib

By Alexandra Jardine. Published on Mar 09, 2017

Editor's Pick

Dignity Health's "Hello Humankindness" campaign, which specializes in using "found footage" from the internet to illustrate touching real-life moments of human kindness continues this week with a simple, but super-cute spot.

To illustrate the question "Does being there for someone matter?" we see video footage of baby crying in a crib. She's inconsolable -- until finally her father (we assume) climbs in with her, and the two snuggle down together.

Previous Dignity ads, all by agency Eleven, have included a scenario where a cop plays basketball with some kids after approaching them looking threatening and an amazingly cute video of a kid helping a friend get up on an ice hockey rink.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 09, 2017
Agency:
Eleven Inc. San Francisco
Client:
Dignity Health

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.