Creativity

Adorable Baby Horse Alert! Dignity Health Is Back With More Found Footage

Campaign by Eleven Taps Into an Advertising Trend

By Alexandra Jardine. Published on Aug 14, 2017

Editor's Pick

The latest spot in Dignity Health's "found footage" campaign, in which it uses clips derived from the internet to demonstrate real-life examples of human kindness, features a super-cute baby horse, who reunites with its mother with the help of a guy who stops his truck after noticing it loose on the highway.

The "Hello Humankindess" campaign, by Eleven, continues to demonstrate the power of a strong idea, and that sometimes you don't need VFX, big budgets and graphics to make an impact. Plus, the choice of this particular clip taps into the peculiar popularity of baby horses in ads -- for example, this one from Amazon Prime in the U.K. and of course Budweiser's 2013 Super Bowl spot featuring a baby Clydesdale.

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About

Credits

Date
Aug 14, 2017
Agency:
Eleven Inc. San Francisco
Client:
Dignity Health

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