Creativity

Dignity Health Surprises Its Nurses With Serenades by a Nashville Singer

Hospital Network Sought Interesting Stories on Social Media

By Alexandra Jardine. Published on Jun 06, 2017

Editor's Pick

Dignity Health, the fifth largest hospital system in the U.S., marked National Nurses Week by getting a Nashville-based musical influencer to serenade its nurses with a song composed of heartfelt thank-you messages from patients and employees.

Creative agency Eleven was behind the project, first using social channels and questionnaires aimed at doctors, nurses and other hospital employees to solicit submissions for anecdotes of standout nurses who went above and beyond for their patients and colleagues.

Every day during Nurses Week, Nashville-based songwriter Ernie Halter, wrote a different stanza based on the stories, performed it live on location, filmed it, and shared broadcast it on Facebook Live to collect more submissions. Each nurse was completely taken by surprise by her song. On the last day the agency stitched together the entire song, performed it on location and shared it live on social.

The serenades took place in cities including Phoenix, Arizona as well Santa Maria, Redwood City, San Bernardino and Sacramento, all in California.

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About

Credits

Date
Jun 06, 2017
Agency:
Eleven Inc. San Francisco
Chief Creative Officer:
Mike McKay
Client:
Dignity Health
Creative Director:
Matt Wakeman
Creative Director:
Jack Harding
Art Director:
Flavia Gonzalez
Copywriter:
Shannon Roy
Agency Content Producer:
Kerwin Kuniyoshi
Integrated Producer:
Neil Maciejewski Johnson
Agency Social Media Manager:
Jessica Gast
Director of Photography:
Jerry Yoon
Editor:
Kerwin Kuniyoshi
Audio Recordist:
Scott Kinzey
Camera Operator:
Daniel Everist
Social Media Manager:
Laura McGilley
Influencer:
Ernie Halter
Influencer Represented:
IZEA, Inc.

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