Creativity

Dior: Midnight Poison

With the blooming of a blue-tinted rose, the site for Dior's new Midnight Poison fragrance comes alive, dispersing a Cinderella-fashioned fairy tale via a streaming video directed by renowned filmmaker Wong Kar-Wai.

Published on Oct 26, 2007

Editor's Pick

With the blooming of a blue-tinted rose, the site for Dior's new Midnight Poison fragrance comes alive, dispersing a Cinderella-fashioned fairy tale via a streaming video directed by renowned filmmaker Wong Kar-Wai.

Using the acting prowess of Dreamers/Casino Royale star Eva Green, and a scent permeated with patchouli, rose and amber, Funktrip's slightly gothic-looking site for Dior offers the backstory, commercial footage and vivid descriptions of the bottle itself. But the backbone of the site lies in "The Tale," a three-part narrative of the fragrance that includes "The Ball," "The Metamorphosis" and "The Escape."

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About

Credits

Date
Oct 26, 2007
Client:
Dior
Agency:
Funktrip

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