Creativity

Direct Energy: Cooking

Get chores -- and an ad -- done on Free Power Day.

Published on Jun 08, 2012

Editor's Pick

Ads cost energy -- the electrical kind -- to make. But CHI & Partners, quite creatively, has used client Direct Energy's 'Free Power Day' scheme to produce all of its advertising for no money at all.

Direct Energy customers get a free power day, where they can choose a day of the week to get all their electricity for free -- and do their big energy-using tasks like cooking, vacuuming, laundry and dog washing on those days.

So the agency recorded its radio advertising (the videos seen here are the behind the scenes look at the work) inside a customer's home on free power day.

Check out all the executions on the right.

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