Creativity

DirecTV: Bad Comedian

NFL Quarterbacks Appear Alongside Their Bizarro Alter-Egos

Published on Jul 28, 2015

Editor's Pick

Bizarro versions of NFL quarterbacks Eli Manning and Tony Romo help DIRECTV kicks off its NFL Sunday Ticket promotion this in a pair of new ads riffing off the brand's previous Rob Lowe "Don't Be Like This Me" ads (which sparked some controversy earlier this year).

Directed by MJZ's Tom Kuntz, the latest spots introduce us to "Arts & Craftsy" Tony Romo, who has a flair for paper mache and innovates in the realm of baked goods, and "Bad Comedian" Eli Manning, a loose-limbed guy who sports a mean combover-mullet combo and wears a lot of polyester. While the original NFL stars have DirecTV and can watch every single Sunday game live, their dorkydoppelganger selves suffer the effects of having "mere" cable. When they can't catch a game, they channel their frustrations into other hobbies, like cracking dad jokes or making cupcake-brownie mashups called "crownies."

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Credits

Date
Jul 28, 2015
Agency:
Grey New York
Client:
DirecTV
Director:
Tom Kuntz
Production Company:
MJZ
Chief Creative Officer:
Tor Myhren
Group Creative Director:
Steve Fogel
Group Creative Director:
Doug Fallon
Copywriter:
Steve McElligott
Art Director:
Jerome Marucci
Executive Producer:
Andrew Chinich
Producer:
Lindsay Myers
Production Company:
MJZ
Director:
Tom Kuntz
Producer:
Emily Skinner
Director of Photography:
Jo Willems
Editorial Company:
MackCut
Editor:
Gavin Cutlet
Assistant Editor:
Pamela Petruski
Visual Effects:
Frame Store
Producer:
Christa Cox
Principal Talent:
Eli Manning

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