DirecTV: Big Idea

Campaign Revisits 2008 'Empty Cable Suit' Effort

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Comedy big guns Jeffrey Tambor, Jennifer Coolidge, Fred Willard and John Michael Higgins assemble as bumbling cable execs in the latest humorous campaign for DirecTV, created out of Grey New York and directed by Hungry Man's Bryan Buckley.

Following the headlines of the company's acquisition by AT&T, the broadcast provider throws a dig at another big merger--that between two cable giants. Cable Corp Inc. and Cable World have decided to join forces (even though one of them stinks, literally) in an effort to take on DirecTV, which, according to Mr. Tambor, is "better at the TV thing." A pair of spots introduces the new team, and the outrageous ideas they come up with post-merger.

The campaign resurrects the brand's "Empty Cable Suit" effort from 2008 via Deutsch L.A., which also featured Mr. Higgins and some of the other cast members. The first ad "Merger" will begin airing today to be followed by "Big Ideas" later this month.

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Oct 01, 2015
Grey New York
Bryan Buckley
Bryan Buckley
Production Company:
Hungry Man
Production Company:
Hungry Man
Global Chief Creative Officer:
Tor Myhren
Chief Creative Officer:
Andreas Dahlqvist
Global Group Creative Director:
Steven Fogel
Group Creative Director:
Doug Fallon
Associate Creative Director:
Matthew Nall
Associate Creative Director:
Heather English
Associate Creative Director:
Robert Cuff
Associate Creative Director:
Jeff Anderson
Associate Creative Director:
Kim Nguyen
Associate Creative Director:
Marques Gartrell
Account Team:
Chris Rossi
Account Team:
Beth Culley
Account Team:
Anna Pogosova
Account Team:
John Baker
Account Team:
Danielle Weiner
Account Team:
Jake Wanamaker
Agency Executive Producer:
Andrew Chinich
Agency Producer:
Lindsay Myers
Production Company:
Hungry Man - LA
Mino Jarjoura
Matt Lefebvre
Editorial Company:
Cosmo Street
Tom Scherma
Assistant Editor:
Dave Otte
The Mill LA
Executive Producer:
Sue Troyan

See more credits

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