Creativity

The 'DirecTV You' Sings Karaoke With Eli Manning in Spots Promoting NFL Sunday Ticket

Fellow Football Players Tony Romo and Andrew Luck Also Appear in Latest Ads

By Alexandra Jardine. Published on Aug 11, 2016

Editor's Pick

DirecTV is back with more spots comparing the cool and uncool versions of yourself, or in other words the "DirecTV you" versus "cable you." This time, the ads featuring NFL stars Eli Manning, Tony Romo and Andrew Luck promote DirecTV and AT&T's Sunday Ticket, flagging its expanded streaming service that can be watched on more devices.

As usual, the comparisons are pretty funny: singing karaoke with Manning versus "putting on your coat like a toddler" (as seen here), saving Tony Romo from a burning building versus saving half a sandwich for your ride home, and saving puppies with Andrew Luck compared with finding a good turtleneck. Another spot, explaining the expanded service more fully, features all three.

The campaign was created out of Grey New York and directed by MJZ's Tom Kuntz, long-time helmer of DirecTV work, including the celebrated "Cable Effects" campaign.

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About

Credits

Date
Aug 11, 2016
Agency:
Grey
Client:
DirecTV
Executive Creative Director:
Steven Fogel
Executive Creative Director:
Doug Fallon
Writer:
Maddison Bradley
Art Director:
Jon Robbins
Account Team:
Scott Herring
Account Team:
Anna Pogosova
Account Team:
Danielle Weiner
Account Team:
Alex Zadeii
Agency Executive Producer:
Andrew Chinich
Agency Producer:
Lindsay Myers
Agency Assistant Producer:
Jake Wanamaker
Senior Music Producer:
Zachary Pollakoff
Media:
MEC
Production Company:
MJZ
Director:
Tom Kuntz
Executive Producer:
Eriks Krumins
Producer:
Emily Skinner
Editorial Company:
MackCut
Executive Producer:
Jean Lane
Executive Producer:
Gina Pagano
Editor:
Erik Laroi
Assistant Editor:
Sarah Krusen
VFX Company:
Framestore
VFX Supervisor:
Martin Lazaro
VFX Executive Producer:
Sarah Hiddlestone
VFX Producer:
PJ Stegall
Color Correction:
Company 3
Colorist:
Tim Masick
Mix and Sound Design:
MackCut
Mixer & Sound Designer:
Sam Shaffer

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