Creativity

DirecTV: Dog Collar

You definitely don't want this to happen to you.

Published on Jan 05, 2012

Editor's Pick

New anti-cable commercials from DirecTV and Grey take the familiar track of "what-if" scenarios but Tom Kuntz's direction makes them super watchable and really, really funny. Each spot starts off with the premise that you are angry at your cable company -- and then tracks how that anger can change your life completely, projecting you ending up in situations you definitely don't want to be in. How perfect is that voice-over?

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About

Credits

Date
Jan 05, 2012
Agency:
Grey New York
Chief Creative Officer:
Tor Myhren
Client:
DirecTV
Executive Creative Director:
Dan Kelleher
Associate Creative Director:
Doug Fallon
Associate Creative Director:
Steven Fogel
Agency Executive Producer:
Andrew Chinich
Agency Associate Producer:
Lindsay Myers
Production Company:
MJZ
Director:
Tom Kuntz
Director of Photography:
Emmanuel Lubezki
Editor:
Gavin Cutler
Editorial Company:
MacKenzie Cutler
Assistant Editor:
Ryan Steele
Sound Design:
Sam Shaffer
Sound Design:
MacKenzie Cutler
VFX:
The Mill
VFX:
Schmigital
VO:
Robb Webb

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