Creativity

DirecTV: Everything Should be Seen in DirecTV HD

Yes, thanks to the glory of high-definition, now you can count the hairs on Burt Reynolds' chest on your wall-sized plasma TV. But back in April 1972, when this Scavullo Cosmopolitan centerfold of a little-known Reynolds made wave

Published on Feb 21, 2007

Editor's Pick

Yes, thanks to the glory of high-definition, now you can count the hairs on Burt Reynolds' chest on your wall-sized plasma TV. But back in April 1972, when this Scavullo Cosmopolitan centerfold of a little-known Reynolds made waves in the world of women's magazines, such things were unattainable. This photo, however, was attained from the late Scavullo's estate by DirecTV, of all clients, to provide a bit of inspired counter-programming in the current Sports Illustrated cheesecake spectacular. "It

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Credits

Date
Feb 21, 2007
Chief Creative Officer:
Eric Hirshberg
Group Creative Director/Copywriter:
Michael Kadin
Copywriter:
Mike Van Linda
Art Director:
Laurenne Sala
Photographer:
Francesco Scavullo
Client:
DirecTV
Agency:
Deutsch Los Angeles

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