Creativity

Perfect BBQ, or Soccer Match? With DirecTV's 'Grill in Picture' You Don't Have to Choose

Outrageous Idea Eliminates That Familiar Summertime Catch-22

By Ann-Christine Diaz. Published on May 13, 2016

Editor's Pick

Summertime is nearly upon us and with that comes a familiar Catch-22: do you grill that perfect barbecue to perfection and take your eyes away off your soccer team's match, or do you watch and risk burning your ribs into black, chalky lumps?

"Grill in Picture," an out-there invention from DirecTV and Ogilvy Argentina, eliminates that dilemma and allows you to make the best of both situations. The set-up involves a camera that attaches to your grill and then broadcasts the cooking meats directly onto your TV screen. So while you're watching Messi make a goal, you can also make sure your hotdogs aren't turning into charcoal.

The agency has promoted the idea with this funny, melodramatic video that plays up the internal conflict Argentines feel when faced with the grilling vs. game-watching decision, and the campaign invites them to win the device by sharing their own "traumas" with the hashtag #ParriInPicture.

According to Creative Director Maximiliano Maddalena, the "Grill in Picture" is the real deal. Originally the agency created one device, but the response to the video in South America has been so great it is in the midst of producing 15 more.

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About

Credits

Date
May 13, 2016
Agency:
Ogilvy & Mather - Argentina Buenos Aires
Client:
DirecTV
General Creative Director:
Maximiliano Maddalena
General Creative Director:
Javier Mentasti
Head of Art Direction:
Diego Grandi
Head of Art Direction:
Nicolas Vara
Head of Art Direction:
Ignacio Flotta
Art Director:
Javier Pizarro
Editor:
Italo Canepa
General Account Director:
Natalia Noya
Account Director:
Nicolas Herrasti
Account Executive:
Rosario Orfila
Head of Audiovisual Production:
Valeria Pinto
Agency Producer:
Viviana Simone
Production Company:
Oruga Cine
Director:
Fede Russo
Editor:
Ana Lucia Roether
Executive Producer:
Ioni Borisonik
Coordinating Producer:
Ariel Fainholc
Post Production:
Santiago Travi
Director of Photography:
Juan Costamagna
Music Production:
Rucatampam
Vocal:
Sebastian Costa
Production:
Facundo Laurence
Prop Design:
Soda Pasta

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