Creativity

DirecTV: Motorcycle

Cable really sucks.

Published on Jan 07, 2013

Editor's Pick

Grey New York is proving to be a master of hyperbole -- especially when it comes to imaginative "what-if" sequences. The latest masterpiece from the agency, along with director Tom Kuntz, takes a similar tack to the previously celebrated campaign for DirecTV.

This time, there are two protagonists, discussing how annoying cable is -- and while it's tough to call the scenarios they bring up realistic, they are definitely more possible than the mobs, fake funerals and Charlie Sheen shenanigans that marked the previous campaign. While still far-fetched, you could actually conceive of these things happening to you, and that makes the new campaign, which is for DirecTV's "Genie" offering, perhaps even a little bit better than its predecessor. There are going to be more executions of a similar variety, the agency said.

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About

Credits

Date
Jan 07, 2013
Agency:
Grey New York
Client:
DirecTV
President/CCO:
Tor Myhren
ECD:
Dan Kelleher
ACD:
Heather English
AD:
Matthew Nall
CW:
Robert Cuff
Agency Executive Producer:
Andrew Chinich
Agency VP Producer:
David Cardinali
Prod. Co.:
MJZ
Director:
Tom Kuntz
President:
David Zander
Senior Executive Producer:
Scott Howard
Producer:
Emily Skinner
Production Supervisor:
Daniel Gonzalez
DOP:
Toby Irwin
1st AD:
Thomas Smith
2nd AD:
Robert Kay
Commercial Coordinator:
Midori Takata
Editor:
MacKenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
EP:
Sasha Hirschfeld
Sound Design:
Sam Shaffer
VFX:
Method NY
EP:
Stuart Robinson
VFX Supervisor:
Doug Luka
VFX Supervisor:
Jay Hawkins
VFX Producer:
Christa Cox
Compositing:
Dan Giraldo
Compositing:
David Piombino
Animation:
Christina Sidoti
FX Artist:
Dan LeTarte
FX Artist:
Andreu Lucio
FX Artist:
Pol Chanthasartratsamee

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