DirecTV: Night

Don't let it take over your life.

Published on

Editor's Pick

Good technology is, first and foremost, unobtrusive. The bells and whistles come later. Grey New York releases a brand-new campaign for DirecTV which nicely brings to life your cable company's problematic DVR -- and how it literally starts ruining your life.

Three spots feature the "Conflict Box" showing up at the most inopportune moments -- interrupting your shower, your time in the bedroom and your kid's sleep. It's like that annoying frenemy you just can't get rid of, or worse, like a creepy stalker (especially in the shower scenario) that you need to call the cops on, stat. You'll especially like the quarrelsome relationship between the husband and wife, full of familiar passive aggressiveness that only DirecTV could make all better. Tom Kuntz of MJZ directs.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 22, 2012
Agency:
Grey New York
CCO:
Tor Myhren
Client:
DirecTV
ECD:
Dan Kelleher
VP/CD:
Doug Fallon
VP/CD:
Steven Fogel
Agency Executive Producer:
Andrew Chinich
Agency Associate Producer:
Lindsay Myers
Prod. Co.:
MJZ - LA
Director:
Tom Kuntz
1st AD:
Thomas Smith
2nd AD:
Robert Kay
President:
David Zander
DOP:
Hoyte van Hoytema
Production Supervisor:
Daniel Gonzalez
Commercial Coordinator:
Midori Takata
Senior Executive Producer:
Scott Howard
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
EP:
Sasha Hirschfeld
Sound Design:
Sam Shaffer
VFX:
Method NY
VFX Supervisor:
Jay Hawkins
VFX Producer:
Christa Cox
VO:
Harry Prichett
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age