Creativity

What Would Sports Illustrated Swimsuit Models Look Like Without DirecTV?

Print Campaign Imagines Cover Star Hannah Davis as a Cat Lady

Published on Feb 06, 2015

Editor's Pick

DirecTV's print campaign in Sports Illustrated's Swimsuit Issue takes the idea from its TV campaign and runs with it. The ads, by Grey New York, transform three of this year's Sports Illustrated Swimsuit Issue models -- cover star Hannah Davis as well as Chrissy Teigen and Nina Agdal -- into alternative versions of themselves with no DirecTV. Just like Rob Lowe was transformed into "Creepy Rob Lowe" in the TV version, the ads restyle Davis as a "cat lady," Teigen as a housewife in Mom jeans and Agdal as a mean-looking lunch lady smoking a cigarette. They will run over seven pages in the front of the magazine.

Read more about the campaign over at AdAge.com.

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About

Credits

Date
Feb 06, 2015
Agency:
Grey New York
Client:
DirecTV

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