There is only one true Rob Lowe. He is poised, handsome, smooth, timeless. The mind rejects all other possible versions, not simply because they are inferior but because they are at odds with the ur-Rob. That's the logic that Grey is drawing out in this DirecTV campaign, which aligns Mr. Lowe with the satellite-TV provider, and some creepier, less attractive versions of him with cable TV.
Seeing these lesser versions of Rob Lowe may be troubling. We apologize in advance for any psychic trauma this may cause.