Creativity

Discovery Channel: Race2Replace

As two-wheeler fans probably know, Team Discovery, the cycling team sponsored by the Discovery Channel, is racing in the Tour de France right now. This is, of course, the post-Lance Armstrong version of the Tour, and after his retirement as captain o

Published on Jul 12, 2006

Editor's Pick

As two-wheeler fans probably know, Team Discovery, the cycling team sponsored by the Discovery Channel, is racing in the Tour de France right now. This is, of course, the post-Lance Armstrong version of the Tour, and after his retirement as captain of Team Discovery last year, a search was mounted to replace him. These posters, seen in Trek bike shops and also adapted as outdoor ads in major markets, are intended, explains TM Advertising, Irving, Texas, writer Ryan Carroll, "to build hype for the team and encourage viewers to visit team.discovery.com to track their progress"

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 12, 2006
Executive Creative Director:
Jim Ferguson
Creative Director:
Wade Alger
Creative Director:
Jay Russell
Associate Creative Director:
Andy Mahr
Copywriter:
Wade Alger
Copywriter:
Ryan Carroll
Illustrator:
Tavis Coburn
Client:
Discovery Channel
Agency:
TM Advertising

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.