Creativity

Discovery Channel: Volkswagen Beetle Shark Observation Cage

Car turned shark cage.

Published on Jul 26, 2012

Editor's Pick

Deutsch and Volkswagen promote the Beetle Turbo with a sponsorship of Discovery Channel's Shark Week that will see the car being turned into a "shark observation cage."

The cage will drive along the ocean floor and give people watching "Shark Week" programs a view of the creatures in the depths of the sea. Parts of the car were used in the cage's design. You can read more about the effort in behind the work.

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About

Credits

Date
Jul 26, 2012
Agency:
Deutsch Los Angeles
Client:
Discovery Channel

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