Creativity

Kids Dance With Mickey Mouse and Sofia the First at Disney Jr.'s Augmented Reality Bus Stop

Characters Appeared on the Road Ahead Via a 'Live' Poster

By Alexandra Jardine. Published on Sep 16, 2016

Editor's Pick

Disney Junior Asia surprised kids and their parents at a bus stop in Singapore with an augmented reality stunt that saw characters like Mickey Mouse and Sofia the First appear in the bus panel and dance with them.

The stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight into a "live" poster giving the illusion of the road ahead. As people watched, Disney Junior characters appeared on the street in front of them, including Mickey Mouse who invited passers-by to pose for a picture with him, and Sofia the First who asked onlookers to "come spin" as she pirouetted across the path ahead.

Production and creative technology company Grand Visual was behind the stunt, which promotes Disney Junior Asia's integrated campaign bringing to life and celebrating "Magical Moments" on the channel throughout September.

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About

Credits

Date
Sep 16, 2016
Agency:
Grand Visual
Client:
Disney Junior Asia
Production Company:
Grand Visual

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