Creativity

Disney Mobile: Appmates

The iPad as Playmat.

Published on Sep 27, 2011

Editor's Pick

Kids adore Apple's iPad - and that's presumably what inspired Disney to create Appmates, a new range of accessories/toys that use the iPad as a virtual playmat.

Developed in collaboration between Disney Consumer Products and Disney Mobile, the Appmates toy line consists of miniature Disney / Pixar Cars 2 vehicles with sensors on their base. These are recognized as a unique footprint by the Cars 2 Appmates app, with no cable or Bluetooth connection required.

All kids need to do is place their favorite Appmates toy character, whether it's Lightning McQueen or Tow Mater, on the screen and play. You can explore, race or perform various tasks with the Appmates, with each toy unlocking various features specific to the character within the app. A packet of four vehicles costs $19.99, and the app, which is free, will be available from the iTunes app store from next month.

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About

Credits

Date
Sep 27, 2011
Client:
Disney Mobile

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