Dixie Calls for End to 'Salad Shaming' in Funny Fourth of July Spot

Dudes Like Their Greens Too, Says Picnic Plate Brand

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The Fourth of July holiday is traditionally barbecue time in the U.S., but this spot from picnic plate and cup maker Dixie takes a humorous, and different, approach to outdoor eating by pointing out that some all- American guys actually enjoy eating salad.

The ad, by Droga5, calls for an end to "salad shaming" among men by pointing out that some guys just like to "eat salad with our dude friends." That might be because they've had enough barbecued meat, or they just feel like some endive. The spot shows a bunch of guys at a picnic loading up their Dixie plates with greens, with lines like "no regrets, just vinaigrettes."

The spot is running on social media, and Dixie has also shared a Facebook carousel "spinning" between different salad recipes and calls-to-action for men to eat salads together.

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About

Credits
Date
Jul 01, 2016
Agency:
Droga5
Client:
Dixie
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Devon Hong
Creative Director:
Jeff Scardino
Junior Art Director:
Tommaso Fontanella
Junior Copywriter:
Ted Meyer
Chief Creation Officer:
Sally-Ann Dale
Social Producer:
Luke Bumgarner
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Elaine Purcell
Strategist:
Newman Granger
Senior Communications Strategist:
Delphine McKinley
Senior Data Strategist:
Brad Mumbrue
Data Strategist:
Remy Lupica
Executive Group Director:
Brett Edgar
Account Director:
Ross Gillis
Account Manager:
Andrew DeMatos
Associate Account Manager:
Kyra Gembka
Project Manager:
Lindsay Larson
Senior Content Director:
Shari Neumann
Senior Brand Director:
Andrew Noble
Brand Leader:
Teresa Bossong
Brand Director:
Teresa Bossong
Associate Brand Manager:
Nandini Subramanya
Social Media Coordinator:
Brooke Lujano
Production Company:
D5 Films
Director:
Brian Lannin
Director of Photography:
Brian Lannin
Producer:
Sara Vander Horn
Editor:
Eric Harnden
Sound Mixer:
Eric Harnden

See more credits

Category
Genre
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