Design and 3D Print Your Own Coffee Stopper With Dixie's 'Crushtomizer'

Online Tool Lets You Customize Your Paper Cup

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Editor's Pick

Dixie is letting people design "coffee stoppers" for its Dixie to Go paper coffee cups with a new online tool called the Crushtomizer.

The site allows users to choose from a range of different designs, colors, and word combinations (sample combos include "Office Crusher," "Traffic King" "Morning Diva" and "Carpool Legend.") The stopper design is sent to a 3D printing facility where it's created and then shipped to them free. Stock is limited to a few hundred stoppers per weekday, after which The Crushtomizer "closes shop" before reopening the following day with fresh stock.

It's part of an ongoing campaign by Droga5 that aims to position the coffee cups as "The Cup for Crushing It," celebrating small feats of "awesomeness" as coffee-drinkers go about their morning business.

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About

Credits
Date
Jan 18, 2017
Agency:
Droga5 NY
Agency:
Droga5
Client:
Dixie
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Neil Heymann
Associate Creative Director:
Dustin Tomes
Senior Copywriter:
Jono Paull
Jr. Copywriter:
Patrick Newman
Jr. Art Director:
Andrew Chin
Executive Design Director:
Rob Trostle
Design Director:
Michael Kleinman
Senior Designer:
Nate Moore
Designer:
Albie Eloy
UX Director:
Daniel Perlin
Senior UX Designer:
Annie Ha
Creative Technologist:
Phil Pastore
Chief Creation Officer:
Sally-Ann Dale
Co-head of Broadcast Production:
Jesse Brihn
Co-head of Broadcast Production:
Bryan Litman
Senior Broadcast Producer:
Bill Berg
Associate Broadcast Producer:
Troy Smith
Business Affairs Manager:
Whitney Vose
Head of Interactive Production:
Niklas Lindstrom
Executive Interactive Producer:
Tasha Cronin
Interactive Producer:
Andrew Puzzuoli
Head of Art Production:
Cliff Lewis
Art Producer:
Gabrielle Nicoletti
Head of Print Services:
Rob Lugo
Print Producer:
Alyssa Dolman
Global Chief Strategy Officer:
Jonny Bauer
Strategy Director:
Katy Alonzo
Strategist:
Dakota Green
Communications Strategist Director:
Delphine McKinley
Senior Communications Strategist:
Kevin Wilkerson
Data Strategist:
Brad Mumbrue
Group Account Director:
Julia Albu
Account Director:
Ross Gillis
Account Supervisor:
Ashton Atlas
Account Manager:
Kyra Gembka
Senior Project Manager:
Meredith Nydam
Project Manager:
Michelle Yee
Client:
Dixie / Georgia Pacific
Senior Director, Brand Center:
Shari Neumann
Senior Brand Director:
Rafael Garcia
Director, Brand Building Leader:
Teresa Bossong
Brand Manager:
Chad Halbrook
Associate Brand Manager:
Renato Aguiar
Social Media Specialist:
Brooke Lujano
Interactive Production Company:
Droga5 Digital Studio
Director of Technology:
Andy Prondak
Group Technology Manager:
April Madridejos
Technical Lead:
Cody Landstrom
Lead Engineer:
Amit Kumar
Sr. Interactive Developer:
Michael Hejja
Interactive Developer:
Gunther Koo
Sr. QA Analyst:
Alexis Gepty
3D Print Production:
Voodoo Manufacturing
Co-founder & CPO:
Jonathan Schwartz
Co-Founder:
Patrick Deem
Editorial:
Droga5 Broadcast Studio
Editor:
Elizabeth Blanchard
Producer:
CJ Trahan, II

See more credits

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