Creativity

Shock, Horror! You Can't Use Your Phone at Dixie's Pop-Up 'Deadzone Diners'

Tableware Brand Serves Meals at Locations With No Signal

By Alexandra Jardine. Published on Aug 17, 2016

Editor's Pick

The latest advertiser to build a campaign around the idea that we're too obsessed with our phones is Dixie, the disposable tableware brand.

Having identified that Wi-Fi can ruin a meal out, with no-one talking because they're all staring at their phones and interacting on social media rather than with their actual companions, the brand is launching a bunch of pop-up "Deadzone Diners" in places where there's no signal.

The diners will open in L.A. from August 26-28 at locations including a former Federal Reserve vault beneath the city streets a cave, and a park. Dixie will even serve food themed around the lack of signal: dishes have names such as Selfie-Free Soup, No-Fi Pie and Dropped Call Carrots.

The campaign, by Droga5, is being promoted with a film, seen here, reminding us that we can still, in fact, smile with our face rather than an emoji, and talk rather than post a status update.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 17, 2016
Agency:
Droga5
Client:
Dixie

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.