Creativity

Dixie Served BBQ 40 Feet in the Air to 'Stress Test' Its Paper Plates

Stunt in Kansas Saw Servers Hand Out Food on Tightropes

By Alexandra Jardine. Published on Aug 09, 2017

Editor's Pick

Dixie served up a BBQ 40 feet in the air and got servers to hand food out on tightropes, in a stunt "stress test" designed to publicize the strength of its paper tableware.

Agency Droga5 conceived the event, which took place in Kansas City in partnership with local BBQ joint Q39 and was hosted by TV food personality Adam Richman. The challenge was to get 20 plates of food to the elevated dining table in 40 minutes. For the first round the table was elevated 15 feet, and servers delivered eight plates of food each with two pounds of vegetables. Next they delivered seven plates with mac n' cheese and potato salad at 30 feet, and finally at 40 feet they delivered five plates each with two pounds of BBQ.

It seems there are definite fans of high-altitude BBQs -- the stunt has alread racked up over a million views on Facebook.

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About

Credits

Date
Aug 09, 2017
Agency:
Droga5 New York
Client:
Dixie
Production Company:
m ss ng p eces
Director:
Josh Nussbaum
Experience Director:
Yehuda Duenyas

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