Creativity

Dixons: The Last Place You Want to Go

Browse all you want at your favorite U.K. department stores, but make your final purchase at Dixons.

Published on Oct 01, 2009

Editor's Pick

This witty print campaign from U.K. online retailer Dixons leads shoppers to their favorite shopping destinations with directions printed in the distinctinctive typography of Harrods, Selfridges and John Lewis. But an abrupt switch to Dixons' more understated type encourages them to make their final purchases at the Dixon website.

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About

Credits

Date
Oct 02, 2009
Agency:
M & C Saatchi London
Client:
Dixons
Creative Director:
Simon Dicketts
Creative Director:
Graham Fink
Copywriter:
Simon Dicketts
Copywriter:
Orlando Warner
Art Director:
Graham Fink
Director:
Gareth Davies
Photographer:
Gareth Davies
Illustrator:
Gareth Davies

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