Creativity

DNA: Follow the Gift

Got time to waste?

Published on Dec 17, 2012

Editor's Pick

How free are you today? If the answer is "very," you might want to head over to this site, where Finnish mobile operator DNA is running a game where players have to follow a gift with their mouse. The longer you follow it, the better your chance of winning it. The idea is a good one, but we're not entirely sure what it has to do with the brand itself. According to the agency, the company's mission is to make people's lives easier, and since the holidays are a time that life gets even more difficult, the site is supposed to show how difficult things can really get. But hey, since you do have a lot of time on your hands, maybe you can spend some of it wrapping your head around that rationale. Agency is hasan & partners, Helsinki.

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About

Credits

Date
Dec 17, 2012
Agency:
Hasan & Partners Helsinki
Client:
DNA
Creative:
Mikael Nemeschansky
Creative:
Tobias Wacker
Creative:
Kari Puumalainen
Producer:
Tamer Mohsen
Producer:
Marika Rönkko
Production:
Barabra
Production:
Jari Pelto-Piri

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