Creativity

DNA Foundation: Real Man Campaign - Sense of Direction

Not only do Real Men wear Old Spice. . .

Published on Apr 11, 2011

Editor's Pick

Old Spice spokesstud Isaiah Mustafa makes an appearance in this celeb-studded online campaign against child sex slavery out of the DNA Foundation, aka The Demi and Ashton Foundation. The push, which aims to educate the general public on what a "real man" is and about child trafficking in the U.S., consists of humorous online videos starring high profile onscreen talents like Sean Penn, Bradley Cooper, Justin Timberlake, Eva Longoria and others. Check out the full slate on the DNA YouTube Page. The campaign also encourages others to make their own video on the DNA Facebook page.

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About

Credits

Date
Apr 11, 2011
Client:
DNA Foundation
Director:
Keith Schofield
Production Company:
Caviar

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