DNA Project: Never Disturb a Crime Scene

Making a criminal unrecognizable.

Editor's Pick

Every year, thousands of criminals in South Africa get off because people disturb crime scene evidence. Obviously, the lessons of CSI haven't caught on yet in the country. To solve this problem, Fox P2 and the DNA project created a 6 x 8 meter canvas out of small white stones, on which they spray-painted a mugshot of a criminal. As people walked on the canvas, the criminal's identity became less and less recognizable.

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About

Credits
Date
Jun 18, 2012
Agency:
FoxP2
Client:
DNA Project
ECD:
Justin Gomes
Art Director:
Reijer Van Der Vlugt
Art Director:
Brendan Hoffmann
Copywriter:
Justin Osburn
Copywriter:
Kenneth Van Reenen
Category
Latest Creativity News on Ad Age

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