Fans of Doctor Who are to get their own social hub on which to share their own creative content, ahead of a special 50th anniversary episode of the BBC show on November 23. Created by BBH's consultancy arm, Zag, the interactive site at www.doctorwhosavetheday.com allows fans to send messages, upload content and explore creations from other fans.
On arrival at the site, fans are greeted by a specially shot clip featuring current Doctor Matt Smith. Fans are invited to upload and tag their message of support for the Doctor on Facebook, Twitter and Instagram with the hashtag #SaveTheDay. The site will then showcase the content, and as more is uploaded, short preview clips of the new episode will be unlocked.