Creativity

Dodge Dart: How to Change Cars Forever

Drink coffee. And then drink some more.

Published on Jul 10, 2012

Editor's Pick

How do you make the 2013 Dodge Dart? If this fast-paced "instructional" video from Wieden + Kennedy Portland is anything to go by, it involves lots of coffee, discarded drawings and many-a-committee dissolution (and formation.) "How to Change Cars Forever" debuts during Tuesday's MLB All-Star Game and provides, according to a statement, an inside look into how the brand approaches its car production and design.

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About

Credits

Date
Jul 10, 2012
Agency:
Wieden + Kennedy Portland
Client:
Dodge Dart
Creative Director:
Aaron Allen
Creative Director:
Joe Staples
Creative Director:
Michael Tabtabai
Copywriter:
Matt Rivitz
Copywriter:
Justine Armour
Copywriter:
Jared Elms
Art Director:
Tyler Magnusson
Art Director:
Devin Gillespie
EP:
Corey Bartha
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Agency Head of Production:
Ben Grylewicz
Production Company:
Biscuit Filmworks
Director:
Christopher Riggert
EP:
Holly Vega
Line Producer:
Youree Henley
Director of Photography:
Greig Fraser
Editorial Company:
Joint Editorial
Editor:
Kyle Valenta
Post Producer:
Ryan Shanholtzer
Post Producer:
Jennifer Giannettoni
Post Executive Producer:
Patty Brebner
VFX Company:
Method Studios
VFX Supervisor:
Ben Walsh
Flame Artist:
Claus Hansen
Flame Artist:
Cary Welton
Flame Artist:
Thomas Downs
VFX Producer:
Ananda Reavis
EP:
Robert Owens
Music and Sound Company:
Stimmung
Sound Designer:
Gus Koven
Producer:
Ceinwyn Clark
Mix Company:
Lime Studios
Mixer:
Mark Meyuhas
Producer:
Jessica Locke

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