Creativity

Dodge: Dodge Journey YouTube Homepage

A real search engine.

Published on Sep 09, 2011

Editor's Pick

Wieden + Kennedy Portland has positioned the Dodge Journey as the “Search Engine for the Real World” and is sending viewers out on a cross-country hunt. The launch spot announces that Dodge has hidden three of the vehicles around the country, and the first person to find each car will win his or her own. Over the course of the campaign, new videos will be released on theDodge Youtube Channel pointing players in the direction of the cars, but even if players are able to locate them virtually, they’ll still have to make their way to the cars—in the real world—to actually claim them. The campaign also features brilliant casting of Michael C. Hall, whose languid V.O.-- reminiscent of his Dexter character--helps to infuse the hunt with an added bit of urgency.

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About

Credits

Date
Sep 09, 2011
Agency:
Wieden + Kennedy Portland
Client:
Dodge
Creative Director:
Aaron Allen
Creative Director:
Joe Staples
Creative Director:
Michael Tabtabai
Copywriter:
Greg Rutter
Art Director:
Mike Giepert
Executive Producer:
Corey Bartha
Production Company:
Biscuit Filmworks
Director:
Steve Rogers
Executive Producer:
Holly Vega
Editorial Company:
Joint
Editor:
Tommy Harden
Post Producer:
Ryan Shanholtzer
Post Executive Producer:
Patty Brebner
VFX/Online:
Method Studios
Lead Artist/Online Editor:
Aidan Thomas
Executive Producer:
Robert Owens
Producer:
Colin Clarry
Composer/Artist:
John Fahey
Song:
Dance of the inhabitants of the invisible city of Bladensburg
Mix Company:
Lime Studios
Mixer:
Loren Silber

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