Touch Craig Robinson's Dart and Bad Things Will Happen

Comedian Now Gets Mad at You in New Dodge Interactive Experience

Published on

Editor's Pick

Wieden + Kennedy Portland continues the comedic fun, interactive-style, with Craig Robinson in the latest component of its Dodge Dart campaign. Initial films from the effort and others recently released feature the comedian waging all-out war with fellow funny man Jake Johnson, whom Mr. Robinson cautions not to put his filthy paws his shiny new wheels.

On the new site, visitors, this time, get the "Don't Touch my Dart" warning from Mr. Robinson, which, of course serves as an irresistible lure to do exactly the opposite. Once they do, they're in for a real trip.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 26, 2014
Wieden + Kennedy Portland
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age