Creativity

Ron Burgundy Has a Long Moment of Silence for Dodge

Anchorman's Has Little to Say About the Automaker in W+K's New Commercial

Published on Oct 28, 2013

Editor's Pick

Unlike commercials that overstuff their 30 seconds with T.M.I., Dodge's new celebrity spokesperson, Will Ferrell's anchorman, Ron Burgundy, gives us a new take on a classic line and pulls his own version of Blue Steel to express the magnificence of the automaker's vehicles in a new ad via Wieden + Kennedy, Portland.

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About

Credits

Date
Oct 29, 2013
Agency:
Wieden + Kennedy Portland
Client:
Dodge

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