The Dodge Brothers' Challenger Doesn't Impress Everyone

W&K Airs New Spots Featuring John and Horace Dodge

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Editor's Pick

Dodge continues its campaign romanticizing founders John and Horace Dodge with several new spots by Wieden & Kennedy Portland, including this one promoting the Dodge Challenger. Set in what looks like Depression-era farmland, a farmer looks on suspiciously as a red Challenger roars up at the farm and his two daughters run excitedly to greet it. As the girls drives off with the two Dodge brothers, we read the words: "Every man's favorite car...until it comes for his daughters."

Another TV spot likens Dodge's range of different cars, including SUVs, compacts and crossovers, to a wolf pack while an online spot features the typical grandpa fable about walking five miles to school uphill both ways, and compares it with the Dodge Brothers' strong, get-it-done mentality.

Epoch's Martin de Thurah directed the spots, which air from Sunday, including during the Golden Globe Awards Show on NBC.

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Jan 07, 2016
Wieden + Kennedy Portland
CMO, FCA Global:
Olivier Francois
Head of Passenger Car Brands:
Tim Kuniskis
Director of FCA US Brand Advertising:
Marissa Hunter
Head of Advertising, Dodge Brand:
Randy Ortiz
Dodge and SRT Advertising Manager:
Ashley Dunaj
Creative Director:
Micah Walker
Creative Director:
Justine Armour
Tim Cairns
Art Director:
James Moslander
Chris Capretto
Account Team:
David Hughes
Account Team:
Drew Widell
Account Team:
Cheryl Markley
Account Team:
Stephanie Montoya
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Agency Head of Production:
Ben Grylewicz
Business Affairs:
Dusty Slowik
Andrea Sierra
Product Specialist:
Chris Bailey
Project Manager:
Stacy Grogan
Production Company:
Martin de Thurah
Executive Producer:
Melissa Culligan
Line Producer:
Anura Idupuganti
Director of Photography:
Kasper Tuxen
Editorial Company:
Rock Paper Scissors
Stewart Reeves
Post Producer:
Amanda Ornelas
Post Executive Producer:
Angela Dorian
VFX Company:
The Mill
VFX Supervisor/Flame Artist:
John Shirley
VFX Producer:
Kait Boehm
Music+Sound Company:
Barking Owl
KC Dossett
Executive Producer/CD:
Kelly Bayett
Mix Company:
Jeff Payne

See more credits

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