Creativity

The Dodge Brothers' Challenger Doesn't Impress Everyone

W&K Airs New Spots Featuring John and Horace Dodge

By Alexandra Jardine. Published on Jan 07, 2016

Editor's Pick

Dodge continues its campaign romanticizing founders John and Horace Dodge with several new spots by Wieden & Kennedy Portland, including this one promoting the Dodge Challenger. Set in what looks like Depression-era farmland, a farmer looks on suspiciously as a red Challenger roars up at the farm and his two daughters run excitedly to greet it. As the girls drives off with the two Dodge brothers, we read the words: "Every man's favorite car...until it comes for his daughters."

Another TV spot likens Dodge's range of different cars, including SUVs, compacts and crossovers, to a wolf pack while an online spot features the typical grandpa fable about walking five miles to school uphill both ways, and compares it with the Dodge Brothers' strong, get-it-done mentality.

Epoch's Martin de Thurah directed the spots, which air from Sunday, including during the Golden Globe Awards Show on NBC.

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About

Credits

Date
Jan 07, 2016
Agency:
Wieden + Kennedy Portland
Client:
Dodge
CMO, FCA Global:
Olivier Francois
Head of Passenger Car Brands:
Tim Kuniskis
Director of FCA US Brand Advertising:
Marissa Hunter
Head of Advertising, Dodge Brand:
Randy Ortiz
Dodge and SRT Advertising Manager:
Ashley Dunaj
Creative Director:
Micah Walker
Creative Director:
Justine Armour
Copywriter:
Tim Cairns
Art Director:
James Moslander
Producer:
Chris Capretto
Account Team:
David Hughes
Account Team:
Drew Widell
Account Team:
Cheryl Markley
Account Team:
Stephanie Montoya
Executive Creative Director:
Joe Staples
Executive Creative Director:
Mark Fitzloff
Agency Head of Production:
Ben Grylewicz
Business Affairs:
Dusty Slowik
Traffic:
Andrea Sierra
Product Specialist:
Chris Bailey
Project Manager:
Stacy Grogan
Production Company:
Epoch
Director:
Martin de Thurah
Executive Producer:
Melissa Culligan
Line Producer:
Anura Idupuganti
Director of Photography:
Kasper Tuxen
Editorial Company:
Rock Paper Scissors
Editor:
Stewart Reeves
Post Producer:
Amanda Ornelas
Post Executive Producer:
Angela Dorian
VFX Company:
The Mill
VFX Supervisor/Flame Artist:
John Shirley
VFX Producer:
Kait Boehm
Music+Sound Company:
Barking Owl
Producer:
KC Dossett
Executive Producer/CD:
Kelly Bayett
Mix Company:
Eleven
Mixer:
Jeff Payne

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