Creativity

Dodge: Ram Challenge Website

BBDO, Organic, Mekanism and director Tony Scott have joined forces for a web-based initiative that promotes the Dodge Ram.

With the Ram Challenge, real truck buyers including cowboys, construction workers, firemen and military

Published on Oct 28, 2008

Editor's Pick

BBDO, Organic, Mekanism and director Tony Scott have joined forces for a web-based initiative that promotes the Dodge Ram.

With the Ram Challenge, real truck buyers including cowboys, construction workers, firemen and military personnel were recruited take part in a series of races within a custom-built "obstacle course city."

The footage captured by Scott has been turned into five, 6-minute webisodes that will live on the Ram Challenge homepage. Each episode will be unveiled throughout the coming weeks. Part 1 is currently up and features behind-the-scenes clips and multiple views of the first race through the rugged terrain.

Additionally, visitors to the site can check out the course overview along with sketches and images detailing the actual shoot. The homepage offers a 360-degree, animated view of the race site, where you can also find out more about the Ram itself, meet the teams taking part and join the Ram Challenge community.

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About

Credits

Date
Oct 28, 2008
Client:
Dodge
Agency:
BBDO Moscow
Digital Production:
Organic
Director:
Tony Scott
Digital Production:
Mekanism
Creative Director (Mekanism):
Ian Kovalik
Executive Producer:
Jason Harris
Producer:
Elizabeth Morse
Art Director:
Marcelo Viana
Lead Developer:
Jeffrey Bennett
Lead Developer:
Dave Cole
Multimedia Director:
Jamal Berkeley
Illustrator:
Tony Papesh
Photography:
Mark Holthusen

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