Creativity

Centenarians Share Their Wisdom in Dodge's Super Bowl Spot

Powerful Spot by 100-Year-Old Marque Reminds Us Older Can Be Better

Published on Feb 01, 2015

Editor's Pick

Dodge's powerful Super Bowl ad lets people who are 100 or at least in their 90s impart the wisdom that comes with age. "Don't bitch," "Hesitate and you lose," and "Never, ever forget where you came from," are some of the gems that come from this admirable crew, while the car brand reminds us that it, too, turned 100 last year. The spot is by The Richards Group.

See all the Super Bowl XLIX ads here.

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About

Credits

Date
Feb 01, 2015
Agency:
The Richards Group
Client:
Dodge

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