Mother N.Y. has created this very special promotional campaign for Dogmatic, the N.Y.-based good for you hotdog restaurant the agency conceived in 2006. Each day, Dogmatic celebrates a special type of person and will reward them with a discount on one of the shop's dogs. Today, giants over 6'5" are treated, tomorrow will honor those wearing Canadian Tuxedos, while at the end of the month, only Jimmy Fallon will be entitled to $1 off.
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