Creativity

Dole Sparklers: Fruit With Fizz

Print and outdoor ads for Pepsi's new Dole Sparklers line of fruit drinks posed this challenge for BBDO/Toronto: "How do we tell people that we've carbonated fruit juice?" explains CD Ian MacKellar. "With bubbles, of course." Not

Published on Sep 01, 2006

Editor's Pick

Print and outdoor ads for Pepsi's new Dole Sparklers line of fruit drinks posed this challenge for BBDO/Toronto: "How do we tell people that we've carbonated fruit juice?" explains CD Ian MacKellar. "With bubbles, of course." Not just any bubbles, though

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 01, 2006
Chief Creative Officer:
Jack Neary
CD/Copywriter:
Ian MacKellar
Client:
Dole Sparklers
Agency:
BBDO Canada

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.