Creativity

Brace Yourself for Dollar Shave Club's Cringeworthy Ads About Grooming 'Down There'

'Butter Safe Than Sorry'

By Ann-Christine Diaz. Published on May 26, 2017

Editor's Pick

Dollar Shave Club first grabbed attention with its funny videos starring founder Michael Dubin, but its simpler ideas also pack a powerful punch. In fact, these new out-of-home ads about shaving "down there" will likely make you cringe.

Three posters use fruit and vegetables to suggest the male member -- a banana flanked by kiwis, an eggplant standing between a pair of potatoes, a carrot rising from behind two beets. In each, one of the orb-shaped figures has a ghastly slash, as if a peeler dug a little too deeply into the flesh.

The point? To promote Dollar Shave Club's Shave Butter. Tagline reads: "Butter safe than sorry."

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Credits

Date
May 26, 2017
Agency:
Dollar Shave Club In-House
Client:
Dollar Shave Club
Executive Creative Director:
Alec Brownstein
Executive Creative Director:
Matt Knapp
Creative Director:
Matt Orser
Creative Director:
Aron Fried
Photographer:
Mat Baker
Senior Producer:
Matt Sausmer
Agency Director:
Raechelle Hoki
Retoucher:
Karl Baker
Project Manager:
Christine Melloy
Project Coordinator:
Kristen Moran
Media:
OOH

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