Creativity

A Surreal Fantasy of Smoothness Promotes Dollar Shave Club's Shave Butter

More Suggestive Fun From the Shaving Brand

By Alexandra Jardine. Published on Oct 30, 2017

Editor's Pick

Having made us laugh earlier this year with its suggestive fruit and veg ads illustrating the perils of shaving down below, Dollar Shave Club is back with a funny in-house created TV ad for its Shave Butter.

A man using Shave Butter in a changing room finds himself transported into a surreal fantasy of smoothness, where he's bathing in cream, sliding down creamy dunes, and seeing the hair simply float from his face, as a white cat also sees its fur gently fall away. Oh, and the fruit are back, with some hairy kiwis strategically placed to remind you it's also suitable for shaving down below. Plus, keep watching for a hilarious moment with a hairdryer.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 30, 2017
Agency:
Dollar Shave Club In-House
Client:
Dollar Shave Club
Production Company:
Reset
Director:
Ian Pons Jewell
CEO:
Michael Dubin
Assistant to CEO:
Kristina Kovacs
Chief Marketing Officer:
Adam Weber
Assistant to CMO:
Cor Cormier
Director, Brand Marketing:
Christina Cartwright
Senior Brand Manager:
Lisa Taber
Coordinator, Brand Marketing:
Alexandra Danzer
Executive Creative Director, VP of Creative:
Alec Brownstein
Executive Creative Director, VP of Creative:
Matt Knapp
VP, Creative Operations:
Raechelle Hoki
Creative Director:
Matt Orser
Art Director:
Matt Orser
Creative Director:
Aron Fried
Copywriter:
Aron Fried
Executive Producer:
Matt Sausmer
Senior Project Manager:
Christine Melloy
Music Supervisor:
Genevieve Vincent
General Counsel:
Allison Buchner
Corporate Counsel:
Brenna Terry
Business Affairs:
Ingenium Business
Production:
Reset Content
Director:
Ian Pons Jewell
Director of Photography:
Mauro Chiarello
Production Designer:
Chris Gorak
Managing Director:
Dave Morrison
Executive Producer:
Deannie O'Neil
Head of Production:
JP Colombo
Producer:
Aris McGarry
Editorial:
Whitehouse Post
Editor:
Tobias Suhm
Apprentice Assistant Editor:
Nick Deliberto
Executive Producer:
Joni Williamson
Producer:
Jennifer Mersis
VFX Studio:
Electric Theatre Collective
Creative Director:
Adam Watson
Flame Lead:
Mark Youngren
Lead CG:
Corinne DeOrsay
Colorist:
Jason Wallis
Color Assist:
Kaitlyn Battistelli
Executive Producer:
Kate Hitchings
Head of Production:
Serena Noorani
VFX Producer:
Catherine Yi
Music:
The Lions and the Cucumber
Music By:
Vampire Sound Inc.
Audio Post Studio:
Eleven
Mixer:
Jeff Payne
Asst Mixer:
Jordan Meltzer
Executive Producer:
Melissa Elston
Producer:
Maddee Bonniot
Sound Design:
Trim Editing
Sound Designer:
Tim Harrison
Production:
Jemma Daniel
Production:
Harriet Cawley

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.