Muscles, Sleaze and Neon Not You? Dollar Shave Club Might Have the Answer

New Ads Promote Company's Wanderer Bath Products Line

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Former scruffy startup, Dollar Shave Club, recently sold to Unilever for $1 billion, is poking a bit of fun at its parent-to-be in the yet-to-close deal in a new in-house campaign for its latest line extension, Wanderer body wash and bath products.

The ads lampoon muscle-bound imagery from Procter & Gamble's Old Spice or hormone-infused ads akin to Unilever's Axe of old (though the body-wash bottle in question looks more like Suave), with a voiceover from Dollar Shave Club CEO Michael Dubin asking: "How about a shower product that's more you?"

This story also appeared in Ad Age's Lowdown.

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About

Credits
Date
Oct 05, 2016
Agency:
In-house
Client:
Dollar Shave Club
VP of Creative:
Alec Brownstein
Creative Director:
Matt Knapp
Creative Director:
Matt Orser
Senior Producer:
Matt Sausmer
Producer:
Candice Vernon
Agency Director:
Raechelle Hoki
Project Manager:
Christine Melloy
Project Coordinator:
Kristen Moran
VFX:
Peter Quinn
Business Affairs:
Ingenium
Legal:
Allison Buchner
Legal:
Vahid Redjal
CEO:
Michael Dubin
Assistant:
Kristina Kovacs
CMO:
Adam Weber
Assistant:
Alex Danzer
VP Brand Marketing:
Nick Fairbairn
Brand Marketing Director:
Chrissy Cartwright
Senior Brand Marketing Manager:
Oscar Weis
Production Company:
AMD Films
Director:
Spielbergs
Director of Photography:
Zachary Galler
Producer:
Clint Caluory
Editorial Company:
Arcade Edit
Managing Partner:
Damian Stevens
Producer:
Rebecca Jameson
Editor:
Sean Lagrange
Animation:
The Craft Shop
Score:
John Vella Music
Color Finishing:
Moving Picture Company
Colorist:
Ricky Gausis
Flame Artist:
Mark Holden
Executive Producer:
Mike Wigart
Executive Producer:
Meghan Lang
Producer:
Colin Clarry
Sound Mixing:
Beacon Street Studios
Producer:
Kate Vadnais
Associate Producer:
CJ Sustello
Mixer/Sound Designer:
Rommel Molina
Assistant Mixer:
Aaron Cornacchio

See more credits

Category
Genre
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