Dom Bosco Community Center: Children Should See the World With Children's Eyes

São Paulo agency Famiglia has produced some really eye-catching ? you'll pardon the pun ? pro bono posters for Brazil's Dom Bosco, "a huge social project that has been around for 25 years, supporting poor, abandoned kids and giving them some ho

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São Paulo agency Famiglia has produced some really eye-catching ? you'll pardon the pun ? pro bono posters for Brazil's Dom Bosco, "a huge social project that has been around for 25 years, supporting poor, abandoned kids and giving them some hope," explains AD Fabio Brigido. Despite the serious subject, if these have the verve of great concert posters, well, "we wanted to create strong, appealing visuals that would really stand out," he says. "Since the strategy was to show how abandoned children see the world, and how hard it actually is for them, big scared eyes in black and white seemed a good way to go."
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About

Credits
Date
Jun 08, 2007
Creative Director:
Atila Francucci
Creative Director:
Fernando Nobre
Art Director:
Fabio Brigido
Art Director:
Steffano De Luccia
Copywriter:
Fernando Nobre
Copywriter:
Samir Mesquita
Illustrator:
Fabio Brigido
Illustrator:
Steffano De Luccia
Client:
Dom Bosco Community Center
Agency:
Famiglia
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