Why Use Pumpkins When You Have Pizza Boxes?

Domino's encourages re-using its pizza boxes with a Box O' Lantern campaign.

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Domino's is making a statement about what's truly frightening this Halloween: the lack of upcycling, or reusing waste by converting it into a better product. To spur a change, Crispin Porter + Bogusky and the pizza chain have introduced Box O' Lanterns, a series of detailed jack-o-lanterns that can be carved from Domino's pizza boxes. Domino's has been sharing one Box O' Lantern a night on Facebook and Twitter this week to show fans the cool designs possible, and DIY stencils with step-by-step instructions are also up on Domino's Pinterest page.

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About

Credits
Date
Oct 30, 2013
Client:
Domino's
Senior Designer:
Carlos "Panza" Lange
Photography:
Jessyel Ty Gonzalez
Studio:
Brett Reiland
Copywriter:
Ross Saunders
Art Director/DFX:
Marc Wilson
Content Director:
Evan Russack
Content Supervisor:
Meg Minkner
Content Manager:
Stacy Geldzahler
Worldwide Chief Creative Officer:
Rob Reilly
VP Executive Creative Director:
Tony Calcao
VP Creative Director:
Matt Talbot
VP Creative Director:
Andrew Lincoln
Social Media Director:
Melissa Goodis
Social Media Supervisor:
Andrew Choban
Social Media Community Manager:
Natalie Rodriguez
Traffic Manager:
Gene Karaffa
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