Creativity

Salad Lovers Can No Longer Ruin Pizza Night, Says Domino's

The Chain Now Delivers Healthy Stuff, Too

By Alexandra Jardine. Published on Aug 18, 2016

Editor's Pick

Domino's has now introduced salads in all of its outlets -- but according to the campaign, it's just a ruse to get you to order pizza more often.

The spots, by CP&B, center on the idea that there's always someone in the family who prevents a pizza night by demanding a salad instead. Now, everyone can be happy -- from the Mom who previously made her whole family munch lettuce leaves, to the teenage daughter who ruins everyone's fun. (We're wondering why these salad fiends ought always to be female, though -- as Dixie pointed out in a recent spot, men like their greens too.)

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About

Credits

Date
Aug 18, 2016
Agency:
Crispin Porter + Bogusky
Chief Creative Officer:
Ralph Watson
Client:
Domino's
EVP, Executive Creative Director:
Tony Calcao
VP Executive Creative Director:
Matt Talbot
VP Creative Director:
Andrew Lincoln
Senior Art Director:
Austin Ridling
Senior Copywriter:
Sarah Mosseller
VP Director of Video Production:
Kate Hildebrant
VP/Director,Video Production:
Ramon Nuñez
Integrated Producer:
Alina Moeller
Jr. Producer:
Shelby Hawkinson
Content Supervisor:
Stacy Moss
Content Manager:
Alex Herz
Business Affairs:
Katherine Graham-Smith
Group Director Strategy:
David Burg
Junior Strategist:
Katie Sherman
Production Company:
Plus Productions
Director:
Jason Farrand
Executive Producer:
Kesshann Cortez
Line Producer:
William Butler-Sloss
Telecine Company:
Company 3
Senior Producer:
Matt Moran
Senior Colorist:
Siggy Ferstl
Assistant Colorist:
Ernie Gutierrez
Editorial Company:
SpotWelders
Editor:
Dick Gordon
Assistant Editor:
James Bedford
Assistant Editor:
Anchor Mak
Senior Producer:
Amanda Slamin
Music Company:
JSM Music
Chief Creative Officer:
Joel Simon
Executive Producer:
Joel Simon
Producer:
Norm Felker
Composer:
Seamus Kilmartin
Composer:
Joel Simon
Mix and Sound Design:
Lime Studios
Audio Engineer:
Matt Miller
Assistant Engineer:
Lisa Mermelstein
Assistant Engineer:
Mark Nieto
Executive Producer:
Susie Boyajan
Producer:
Kayla Phungglan
Post Production Company:
Method Studios
Executive Producer:
Robert Owens
Producer:
Paula Jimenez
Lead Flame:
Wensen Ho
Flame Artist:
Emily Irvine
Animation Company:
Woodshop Studios
Creative Director:
Brad Tucker
Creative Director:
Brad Tucker
VFX Supervisor:
John Cherniack
Art Director:
Michelle Pak
Designer:
Anthony Madlangbayan
Animator:
Anthony Madlangbayan
Animator:
Taekyu Kim
Animator:
Maithy Tran
Head of Post Production:
Paul Winze

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