Domino's UK Spoofs British Airways Posters With Kids That 'Look Down'

Instead of Looking Up At Planes, Kids On Billboards 'Look Down' For Pizza Delivery Bikes

Published on

Editor's Pick

Domino's Pizza UK was quick off the mark in creating this parody of British Airways' interactive "Look Up" billboard campaign, in which kids point up at the sky when a BA plane flies over, with the ad carrying the flight number and destination of each plane. In Domino's version, created by media planning and buying agency Arena, the kid points down at a delivery driver, and the board changes with a bespoke message whenever a driver goes by (for example: "Look, it's a Pepperoni Passion for Simon in Acton") together with the hashtag #lookdown.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Dec 03, 2013
Agency:
Arena
Client:
Domino's
Tags
Category
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age