Creativity

Domino's Netherlands: Domino's Pizza Safe Sound

Domino's domino's domino's.

Published on Apr 18, 2012

Editor's Pick

Innovation can happen abruptly as you try to solve other problems. In a bid to make sure its delivery guys were safe as they drove around on noiseless electric scooters, Domino's Netherlands decided it had to create some kind of noise to people knew they were around. But a typical 'vroom' wouldn't have been cool -- so it gave the scooter engine a human voice, and cleverly got a promotional boost out of it as well.

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About

Credits

Date
Apr 18, 2012
Client:
Domino's Netherlands

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