Domino's Netherlands: Domino's Pizza Safe Sound

Domino's domino's domino's.

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Innovation can happen abruptly as you try to solve other problems. In a bid to make sure its delivery guys were safe as they drove around on noiseless electric scooters, Domino's Netherlands decided it had to create some kind of noise to people knew they were around. But a typical 'vroom' wouldn't have been cool -- so it gave the scooter engine a human voice, and cleverly got a promotional boost out of it as well.

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Apr 18, 2012
Domino's Netherlands
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